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Harrah’s Entertainment, a fortune 500 and one of the largest casino entertainment companies had decided to move away from being a product based to more of a strategic marketingoriented company whereby tailoring its products and services based on customer data and creating a customer focused reward program. Since the first phase of E-Total Rewards was soft-launched in late June, traffic to the Harrah's Web site has increased 39 percent. The Harrah's online casino rewards program enables you to earn tier credits by playing slots and table games. Book Now. The Caesars Rewards program covers all of the retail casinos owned by Caesars Entertainment, including Caesars Palace, Harrah’s, Horseshoe, Tropicana, Eldorado and Isle of Capri. S. The best of Las Vegas, Atlantic City, New Orleans and more is at your fingertips. Can't sign in? Let us help you. 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